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We talk your language...

We deliver value-enhancing marketing activities with a difference because, like you, we're specialists. We combine in-depth knowledge of the animal health sector with finger-on-the-pulse digital marketing expertise.

Marketing strategy mindmap


Our team has extensive experience in international marketing and brand management with access to subject matter expertise in any digital discipline


We've worked in a variety of categories including veterinary pharmaceuticals, healthcare, nutraceuticals, pet care and hygiene


We understand your market, your competitors and your consumers as if they were our own. Not to mention veterinary professionals, SQPs, doctors, pharmacists and online and offline retailers.


Our unique perspective from working on both sides of the fence means we can develop eCommerce strategies and offer key accounting services that are a win-win for everybody


We understand the complexities and challenges of marketing in the highly regulated Animal Health and Healthcare market and we know your pharmacovigilance needs


We understand the dynamics of multi-channel sales, including independent and corporate vet clinics, eRetailers, grocery, Amazon, buying groups, pet stores, pharmacies and online channels

‘5 star service. Strategically aligned, excellent executions for our FRONTLINE on-line business and campaigns. Pleasure to have eCollective as our lead digital agency partner.’

Clifford Chen, Snr Trade Marketing Manager, Boehringer Ingelheim

We are receiving huge amounts of value from them every single day. They are all valuable members of our team, they dedicate their time and efforts not only into producing the physical work for the business but into building strong relationships with the team and passing on knowledge to upscale our internal team members.

Ellie Cashmore, Marketing Executive, Nettex

Meet some of our team...

Hylke Knoop


Hylke is a graduate in Animal Physiology, Nutrition and Agricultural Economics. She has 20 years Pet Care experience in international marketing roles at Nestle, Hill’s and Schering-Plough.

​Most recently, she was a Director at, one of the UK's largest online pet pharmacies and also consults on eCommerce to the Animal Health industry.

Hylke commutes between South Africa and London.

Becks Brockwell


Becks is a graduate in Animal Physiology, Nutrition and Agricultural Economics. She has 23 years international marketing experience, both agency and client side.

She was formerly Group Account Director at Grey Healthcare (WPP), managing a number of Animal Health and Human Pharma accounts including Bayer, GSK, Allergan & Hill’s Pet Nutrition. Becks also has retail eCommerce experience and is Google certified.

Becks is based in Hampshire.


Dayna Clark eCollective

Dayna Clark

Media & Community

Dayna is a creative graduate with a design and content background and 10 years of experience in digital marketing across multiple B2B and B2C sectors.

She is an expert at social platform management, social content design and ensuring careful planning so that the client's social goals are met. Dayna manages Amazon activities as well as creating or adapting designs across the various online advertising mediums.

Dayna works from a beautiful location in Montenegro.


Justine Maunder

Justine Maunder

Content & Engagement

Justine Maunder is an award-winning copywriter who has worked for some of London's leading advertising agencies, including Saatchi & Saatchi and DDB.

She has written everything from TV campaigns to digital content for a wide range of consumer brands including Purina. Her main focus now is online, planning and creating compelling cross-platform content solutions to drive traffic, boost engagement and build loyalty.

Justine is based in the most wonderful county of Devon.

Vet with horse

Jim Rawlinson

Technical & Strategy

Jim Rawlinson BVMS MBA MRCVS is a Veterinary Surgeon with a breath of experience in clinical and business roles.

10 years in mixed practice was followed by technical, marketing and leadership positions in the pharmaceutical industry and corporate veterinary services. This background supports marketing initiatives that are aligned with strategic goals and resonate with the customer.

Jim, pictured here with his horse Hector, is based in Hertfordshire.


David Bugg

Strategy & Planning

David is an experienced Marketing & Commercial Director with 20+ years experience in some of the biggest companies in the UK including Orange Mobile (now EE), Dixons Store Group PLC & Weetabix.

He now helps some of our clients to find the best strategic direction for their marketing plans, thereby improving the efficiency of marketing spend and effectiveness of the activity.

David is based in the West Midlands.

Claire at VMA awards

Claire Edmunds

Product & Project Management

Claire is a results-driven senior marketer with significant animal health sales and marketing experience within B2B, veterinary, retail and DTC. She has previously worked at Nestle Purina, Merial Animal Health and Veterinary Business Development.

She is a Veterinary Marketing Association (VMA) committee member and chairs the association’s annual awards event for over 350 of the animal health industries.

Claire works from her home base in Essex.

Victoria Campling

Community & Partnerships

Tor has over 25 years experience across a number of businesses, of which the first 15 were working for a branded merchandising business in UK and Hong Kong/China. Then 5 years running her own on-line gift and experience company partnering with numerous blue chip companies and household names from British Airways to Mary Berry!

At eCollective she creates partnerships for our clients with companies that can provide them benefits across social and online platforms. 

Tor lives in West Sussex and is pictured here with the lovely Flo.

Charis Wheatley

Content & Community

Charis is an award-winning social media specialist, copywriter and content creator. She has an MA in Media and PR, and is fluent in both French and English.

She’s a digital marketing professional, and enjoys creating and implementing content on both paid and organic social media, national and regional PR campaigns, influencer marketing and community management. 

Charis lives in Graz, Austria, with her dog Marnie.

Let's talk!

We're all ears. Whatever you've got in mind, a chat is a good place to start.