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VETSTREAM - UX

Background Vetstream have been working closely within the veterinary industry for more than fifteen years. Their primary service, Vetlexicon is the world's largest online clinical reference source providing instant point of care information for the treatment of dogs, cats, rabbits, exotics, horses and cattle Although Vetlexicon was being widely used across the UK, Vetstream nee ...

VETOQUINOL - Mastitis project

Background Vetoquinol is bundling products and services to launch a programme for dairy vets. This programme is designed to improve sales and share within this niche market as well as educate around the safe use of antibiotics. Delivery We became a resource, in what is an under-resourced team, providing a strategy for launching the programme, providing tech assistance, and crea ...

LINTBELLS Re-brand

Background Lintbells used the breeder channel initially to drive awareness and gain influencers. As their sales progressed they required a much broader and far-reaching approach to get to the end consumer. Delivery Formed part of the marketing team to deliver an overall strategy, objectives, and agency brief and then rolling out the new eCommerce website, new packaging and bra ...

NETTEX/RUMENCO - Team mentoring and resource

Background Both Nettex and Rumenco were struggling without dedicated marketing resource. Delivery Hands-on marketing management. Mentoring and upskilling current team. Year plans created, budgets, channel strategies and social media plans. We deliver content, as well as support the sales team in trade marketing. Results Q1 Agri channel within Nettex is in growth despite the sea ...

FRONTLINE® – Social Media Management

Background FRONTLINE is the #1 consumer pet healthcare brand in the world, but this status was not reflected in the number of fans and followers within the social media platforms. The brand was understandably reluctant to push social without a robust methodology to handle pharmacovigilance and customer service queries, out of hours. Delivery eCollective developed a social media ...

FRONTLINE® – eCommerce & Digital Sales Management

Background BI’s eCommerce channel was a significant contributor to sales but needed a much more proactive approach from a trade marketing perspective.  eRetailers needed a much more agile and digitally focused support package. Delivery Developed an eCommerce trade marketing strategy. Provided day-to-day management of internet Key Accounts for one year for a maternity cover and ...

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