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FRONTLINE® – eCommerce & Digital Sales Management

dog and cat at home


BI’s eCommerce channel was a significant contributor to sales but needed a much more proactive approach from a trade marketing perspective.  eRetailers needed a much more agile and digitally focused support package.


Developed an eCommerce trade marketing strategy. Provided day-to-day management of internet Key Accounts for one year for a maternity cover and for other years, and to date, we provide all the digital assets to support eRetailers. Built and executed a geo-targeted display campaign to drive store traffic to Waitrose. Built and execute AMS sponsored Ad campaign for Amazon


Grew Channel 32% ‘17 vs ‘16 – gained 9% share points. We now fully manage Pets@Home, Amazon and Waitrose digital presence.



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