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VETOQUINOL - Mastitis project

Vetoquinol dairy cows

Background

Vetoquinol is bundling products and services to launch a programme for dairy vets. This programme is designed to improve sales and share within this niche market as well as educate around the safe use of antibiotics.

Delivery

We became a resource, in what is an under-resourced team, providing a strategy for launching the programme, providing tech assistance, and creating digital assets at a reasonable cost to support the communication plan. We have created a roll-out programme for 2018 and 19.

Results

Launch this July, but we managed to deliver strategy/budget ppts and technical support.

About the author

eCollective

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