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VETSTREAM - UX

Background

Vetstream have been working closely within the veterinary industry for more than fifteen years. Their primary service, Vetlexicon is the world's largest online clinical reference source providing instant point of care information for the treatment of dogs, cats, rabbits, exotics, horses and cattle

Although Vetlexicon was being widely used across the UK, Vetstream needed help harnessing the enormous global traffic they were receiving to their site on a daily basis, so prospects could become customers

Delivery

We began by completing a full digital audit and on-boarding ourselves with their web platform – Kentico. The site was then fully redesigned to bring a much smoother user journey to those who used the resource daily – but for those new to the site, the redesign ensured that no visitor remained anonymous and that each visitor was encouraged to sign up and interact every step of the way

Traffic to the site was then encouraged via social media, by tapping into the need of the audience and delivering timely, peer reviewed content to the followers.

Results

The new site is set to launch later in the year, so watch this space for the results!

About the author

eCollective

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